JSR News

Agent for Georgia promotes UK Genetics in Eastern Europe

7th August 2012

JSR, the leading international pig genetics company, has confirmed the importance it places on Eastern Europe by appointing a highly experienced new agent in Georgia.

Dr Simon Appleby, General Director of YFN Georgia LLC, based in Tbilsi, will provide a strong strategic presence on the eastern coast of the Black Sea, close to the Caspian region, from where he will distribute JSR Grandparent Gilts, Parent Gilts and Terminal Sires.

“There is a big interest in modern commercial pig production in Georgia,” says Paul Anderson, International Sales Director for JSR Genetics, “which is strongly supported by the Government.  Farms are being built using the most advanced European technology and are demanding the very best genetics and technical support to realise this investment to the full.  This offers an excellent opportunity for JSR to promote the superior breeding stock, genetics and technical support that the UK can offer.  However, it is essential to have a strong local agent with knowledge of the local business climate and culture.  We are therefore delighted to have secured an agent with the expertise of Dr Appleby.”

Dr Appleby has extensive experience of agri-business in developing countries.  Following senior roles in a Japanese owned agri-business in Australia he has spent more than twenty years establishing consultancy and farming operations in Indonesia, the Philippines, China and most recently, Georgia.

YFN Georgia LLC currently operates a range of agri-businesses including horticulture, greenhouse technology, natural fibre, livestock and genetics.

Dr Appleby, who will be supported by both Paul Anderson and Olena Miller, who provides JSR’s sales support in Eastern Europe, sees the partnership with JSR as a positive boost for the company and the region as a whole: “JSR is the largest privately owned pig genetics company in the UK and part of the JSR farming group, one of Britain’s largest agri-businesses. We are confident that the genetic excellence and high health status of the JSR stock will result in strong sales in the Georgia market and better profitability for Georgian farmers.”



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